Doomed Clothing

Doomed is a British clothing brand intricately linked to the BMX sphere. They offer a range of t-shirts, jackets, hoodies, and hats that have gained significant popularity both inside and outside the BMX community. While many pieces in the collection feature a minimalistic design, Doomed also finds inspiration in the retro era of the 1970s, when BMX riding first surged in popularity. Besides being stylish, Doomed clothing is crafted from 100% cotton, ensuring that it remains soft, breathable, and retains its shape.

The brand was established by professional rider Jordan Godwin, alongside BMX influencer Paul Robinson. Jordan is acclaimed as one of the finest riders to emerge from Wales, UK. When he is not focusing on his clothing venture, he is advancing technical street riding. He prioritises enjoyment in BMX riding and channels this philosophy into the Doomed clothing range.