HUF Worldwide

HUF Worldwide, known for pushing boundaries, is a skate and lifestyle brand renowned for its apparel and accessories, offering designs that are both timeless and functional. HUF clothing is crafted with premium materials to withstand the wear and tear inherent to skateboarding.

The origin of HUF can be traced back to the early nineties when Keith Hufnagel became a professional skateboarder and subsequently launched the inaugural HUF Worldwide shop in San Francisco in 2002. Initially featuring items from premier skateboard and streetwear brands, he began by selling HUF T-shirts and hats. Gradually, the range was extended to include HUF hoodies, socks, shoes, and even skateboard decks.

Having secured its position as a staple in the skateboarding community, HUF celebrates everything linked to skate culture and street style. The relaxed designs of the HUF essentials collection sit alongside dynamic collaborations such as HUF x Thrasher, HUF x Marvel, and HUF x Street Fighter.