Kari Traa

Kari Traa clothing stands as one of the most rapidly expanding brands in women’s sportswear. Established by Kari Traa, a former Olympic freestyle skiing gold medalist, the apparel is distinguished by vibrant colours, an easily identifiable design, and top-notch technical quality. This Norwegian company is renowned not just for its Kari Traa jackets, fleeces, and tights, but also for a variety of ski clothing.

In her days as a professional skier, Kari Traa always engaged in knitting ski wear during training breaks and competitions, sharing it with her friends and fellow athletes. Recognising a market potential for her crafted pieces, Traa turned her hobby into a business in 2002. Observing that most skiwear was tailored for men, she aspired to create apparel that perfectly suits the female form while meeting the demands of an adventurous lifestyle.

Thus, the brand was launched and has continued to grow significantly, making its mark across Europe and North America.